I'm no coffee connoisseur but. . .
"I am no coffee tasting connoisseur but I can actually smell how much more fragrant and fresh this coffee smells than when I open other bags of "quality" coffee. Some that I have opened I've thrown away because it smelled like chemicals. Not in my coffee, no thank you. This coffee not only smells amazing but I like the flavor of the coffee as well. So my nose perhaps tells me this is a higher quality and fresher coffee. It also doesn't seem to do a number on my GI. I didn't want to have to order more (I thought I'd be one and done) but I will, because it also supports a great cause."